Chapter 5: Analytics Framework
Chapter 6: The discipline of one metric that matters
Chapter 7: What business are you in?
Chapter 8: Model 1: Ecommerce
Chapter 9: Model 2: Software as a Service (SaaS)
Chapter 10: Model 3: Free Mobile App
Chapter 11: Model 4: Media Site
Chapter 12: Model 5: User generate content
Chapter 13: Tow-sided Marketplace